Padilla earns Best-in-Show Award at Virginia Public Relations Awards


Padilla was recognized with six awards, including Best-in-Show of the Capital Award category, during the 2023 Virginia PR Awards, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA Richmond).  


Jeff Wilson APR, vice president of Workplace Culture, DEI and Chief of Staff was the 2023 honoree and first Black recipient of PRSA Richmond’s Excellence in PR Award.  

For its work with the U.S. Highbush Blueberry Council (USHBC), Padilla earned the Best in Show (Capital Awards). The Capital Awards category recognizes unique and exceptional public relations tactics. Padilla employed strategies that helped USHBC grow its newsletter list size and distribution – as well as contributing to the overall program’s goal of driving demand and consumption of blueberries.  

Padilla was also awarded for client work in the following categories: 

Commonwealth Awards 

Marketing Consumer Products/Services (Award of Excellence)
Grab a Boost, Give a Boost Challenge: National Blueberry Month 

Integrated Communications (Award of Merit)
Grab a Boost, Give a Boost Challenge: National Blueberry Month 

Capital Awards 

Newsletters (Award of Excellence)
U.S. Highbush Blueberry Council Secures Prized Spot in Blueberry Lovers’ Inboxes 

Social Media: Paid (Award of Excellence)
University of Mary Washington
Discover What Matters to You: University of Mary Washington Paid Social Media Campaign 

Winners of the 76th Virginia PR Awards were announced at a banquet on June 7, 2023, at the Dominion Energy Center. The Awards recognize outstanding public relations professionals and exceptional public relations achievements for firms.  

View the full list of 2023 winners here. 

About Padilla
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by industry partners such as PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in six cities in the U.S. through its family of brands, which includes FoodMinds and Joe Smith. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at

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