About the Firm

Our history

For more than 42 years, we have built our reputation on providing clients with the trusted counsel and the bold thinking that help shape businesses, communities and culture. We value a diversity of experiences and thinking in solutions required to connect and engage audiences. This “best team” approach of discipline and sector experts continues to put us at the centre of issues and industries, leading change for today and tomorrow.

Our entrepreneurial spirit and long-term vision have allowed us to assemble, first in Canada, and then in the U.S., in Europe and in the Middle East, a team of extraordinary men and women who are building a company that reflects their aspirations—and that puts its people and its clients at the heart of any decision that matters.

NATIONAL Public Relations, Montreal office

1976

NATIONAL Public Relations is founded by Luc Beauregard in Montreal on September 22

1986

Toronto office opens

1987

Quebec City office opens

1988

Ottawa office opens

1995

NATIONAL Public Relations acquires the Canadian operations of Burson-Marsteller across the country, including an office in Vancouver and the Canadian activities of Cohn & Wolfe, two subsidiaries of Y&R. Y&R becomes a minority owner of NATIONAL Public Relations

1997

NATIONAL enters the Calgary market

2000

WPP Group acquires Y&R and becomes a minority shareholder in NATIONAL-Canada (now called RES PUBLICA)

2001

NATIONAL enters the Vancouver Market

2003

London, U.K. office opens under the name AXON Communications

2005

NATIONAL acquires Communication et Stratégie, which is merged into the Montreal office

NATIONAL extends its network coast to coast and acquires an interest in Halifax-based MT&L Public Relations

2006

NATIONAL celebrates its 30th anniversary and is proclaimed “Public Relations Firm of the Year” by Marketing magazine

2007

The holding and management company NATIONAL-Canada changes its name to RES PUBLICA Consulting Group Inc.

NATIONAL acquires Communication Incorporated of Calgary

2008

NATIONAL opens an office in Saint John, New Brunswick

2009

NATIONAL is recognized with a SABRE Award by The Holmes Report as Canadian Public Relations Agency of the Year

2010

AXON Communications opens an office in New York

2011

NATIONAL celebrates its 35th anniversary

2012

The Firm opens and office in St. John’s, Newfoundland and Labrador and a satellite office in Copenhagen

2013

NATIONAL acquires Madano Partnership, a strategic communications consultancy firm in London, U.K.

2015

NATIONAL acquires TMX Equicom, which becomes NATIONAL Equicom (now known as NATIONAL Capital Markets)

2016

NATIONAL celebrates its 40th anniversary

AXON Communications opens an office in Denmark and Switzerland

NATIONAL acquires SHIFT Communications with offices in Boston, San Francisco, New York and Austin

Cohn & Wolfe | Montreal joins NATIONAL’s Montreal office

2017

The holding company AVENIR GLOBAL is created. It owns 100% of 5 operating companies at its inception (NATIONAL, NATIONAL Equicom, AXON, Madano and SHIFT)

2018

NATIONAL acquires Octane Strategies, which is merged into the Montreal and Ottawa offices

AVENIR GLOBAL acquires Padilla, including FoodMinds, Joe Smith and SMS Research Advisors, with offices in Minneapolis, New York, Chicago, Richmond, Washington D.C. and San Francisco

AVENIR GLOBAL acquires London-based Cherry

NATIONAL Equicom becomes NATIONAL Capital Markets

2019

AVENIR GLOBAL acquires Hanover, including The Playbook and Multiple, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi