About the Firm

Our history

For 47 years, we have built our reputation on providing clients with the trusted counsel and the bold thinking that help shape businesses, communities and culture. We value a diversity of experiences and thinking in solutions required to connect and engage audiences. This “best team” approach of discipline and sector experts continues to put us at the centre of issues and industries, leading change for today and tomorrow.

Our entrepreneurial spirit and long-term vision have allowed us to assemble, first in Canada, and then in the U.S., in Europe and in the Middle East, a team of extraordinary people who are building a company that reflects their aspirations—and that puts its people and its clients at the heart of any decision that matters.

NATIONAL Public Relations, Montreal office


NATIONAL Public Relations is founded by Luc Beauregard in Montreal on September 22


Toronto office opens


Quebec City office opens


Ottawa office opens


NATIONAL Public Relations acquires the Canadian operations of Burson-Marsteller across the country, including an office in Vancouver and the Canadian activities of Cohn & Wolfe, two subsidiaries of Y&R. Y&R becomes a minority owner of NATIONAL Public Relations


NATIONAL enters the Calgary market


WPP Group acquires Y&R and becomes a minority shareholder in NATIONAL-Canada (now called RES PUBLICA)


NATIONAL enters the Vancouver market


London, U.K. office opens under the name AXON Communications


NATIONAL acquires Communication et Stratégie, which is merged into the Montreal office

NATIONAL extends its network coast to coast and acquires an interest in Halifax-based MT&L Public Relations


NATIONAL celebrates its 30th anniversary and is proclaimed “Public Relations Firm of the Year” by Marketing magazine


The holding and management company NATIONAL-Canada changes its name to RES PUBLICA Consulting Group Inc.

NATIONAL acquires Communication Incorporated of Calgary


NATIONAL opens an office in Saint John, New Brunswick


NATIONAL is recognized with a SABRE Award by The Holmes Report as Canadian Public Relations Agency of the Year


AXON Communications opens an office in New York


NATIONAL celebrates its 35th anniversary


The Firm opens and office in St. John’s, Newfoundland and Labrador and a satellite office in Copenhagen


NATIONAL acquires Madano Partnership, a strategic communications consultancy firm in London, U.K.


NATIONAL acquires TMX Equicom, which becomes NATIONAL Equicom


NATIONAL celebrates its 40th anniversary

AXON Communications opens an office in Denmark and Switzerland

NATIONAL acquires SHIFT Communications with offices in Boston, San Francisco, New York and Austin

Cohn & Wolfe | Montreal joins NATIONAL’s Montreal office


The holding company AVENIR GLOBAL is created. It owns 100% of 5 operating companies at its inception (NATIONAL, NATIONAL Equicom, AXON, Madano and SHIFT)


NATIONAL acquires Octane Strategies, which is merged into the Montreal and Ottawa offices

AVENIR GLOBAL acquires Padilla, including FoodMinds, Joe Smith and SMS Research Advisors, with offices in Minneapolis, New York, Chicago, Richmond, Washington D.C. and San Francisco

AVENIR GLOBAL acquires London-based Cherry

NATIONAL Equicom becomes NATIONAL Capital Markets


AVENIR GLOBAL acquires Hanover, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi


Opening of the Riverside House office in London, regrouping AXON, Cherry, Madano, and Hanover

AVENIR GLOBAL celebrates its 45th anniversary

Padilla adds SHIFT to its portfolio of operating brands


AVENIR GLOBAL repurchases WPP’s minority ownership and Cohn & Wolfe | Canada joins NATIONAL’s Toronto office


AVENIR GLOBAL acquires Time & Space, a leading media agency headquartered in Halifax