For 46 years, we have built our reputation on providing clients with the trusted counsel and the bold thinking that help shape businesses, communities and culture. We value a diversity of experiences and thinking in solutions required to connect and engage audiences. This “best team” approach of discipline and sector experts continues to put us at the centre of issues and industries, leading change for today and tomorrow.
Our entrepreneurial spirit and long-term vision have allowed us to assemble, first in Canada, and then in the U.S., in Europe and in the Middle East, a team of extraordinary people who are building a company that reflects their aspirations—and that puts its people and its clients at the heart of any decision that matters.
Toronto office opens
Quebec City office opens
Ottawa office opens
NATIONAL Public Relations acquires the Canadian operations of Burson-Marsteller across the country, including an office in Vancouver and the Canadian activities of Cohn & Wolfe, two subsidiaries of Y&R. Y&R becomes a minority owner of NATIONAL Public Relations
NATIONAL enters the Calgary market
WPP Group acquires Y&R and becomes a minority shareholder in NATIONAL-Canada (now called RES PUBLICA)
NATIONAL enters the Vancouver market
NATIONAL acquires Communication et Stratégie, which is merged into the Montreal office
NATIONAL extends its network coast to coast and acquires an interest in Halifax-based MT&L Public Relations
NATIONAL celebrates its 30th anniversary and is proclaimed “Public Relations Firm of the Year” by Marketing magazine
The holding and management company NATIONAL-Canada changes its name to RES PUBLICA Consulting Group Inc.
NATIONAL acquires Communication Incorporated of Calgary
NATIONAL opens an office in Saint John, New Brunswick
NATIONAL is recognized with a SABRE Award by The Holmes Report as Canadian Public Relations Agency of the Year
AXON Communications opens an office in New York
NATIONAL celebrates its 35th anniversary
The Firm opens and office in St. John’s, Newfoundland and Labrador and a satellite office in Copenhagen
NATIONAL acquires Madano Partnership, a strategic communications consultancy firm in London, U.K.
NATIONAL acquires TMX Equicom, which becomes NATIONAL Equicom
NATIONAL celebrates its 40th anniversary
AXON Communications opens an office in Denmark and Switzerland
NATIONAL acquires SHIFT Communications with offices in Boston, San Francisco, New York and Austin
Cohn & Wolfe | Montreal joins NATIONAL’s Montreal office
The holding company AVENIR GLOBAL is created. It owns 100% of 5 operating companies at its inception (NATIONAL, NATIONAL Equicom, AXON, Madano and SHIFT)
NATIONAL acquires Octane Strategies, which is merged into the Montreal and Ottawa offices
AVENIR GLOBAL acquires Padilla, including FoodMinds, Joe Smith and SMS Research Advisors, with offices in Minneapolis, New York, Chicago, Richmond, Washington D.C. and San Francisco
AVENIR GLOBAL acquires London-based Cherry
NATIONAL Equicom becomes NATIONAL Capital Markets
AVENIR GLOBAL acquires Hanover, including The Playbook and Multiple, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi
AVENIR GLOBAL repurchases WPP’s minority ownership and Cohn & Wolfe | Canada joins NATIONAL’s Toronto office