Madano appoints Tom Reynolds as managing director for corporate and client growth

Landscape city with Madano logo

FTI Consulting Strategic Communications senior director Tom Reynolds is to return to Madano in a new position.

Tom Reynolds (pictured) has been appointed as Madano’s managing director for corporate and client growth.

Having previously worked at the London-based strategic comms firm between 2013 and 2019, Reynolds is rejoining after five years at FTI Consulting Strategic Communications, where he has led corporate reputation briefs for clients across the energy and natural resources sectors.

Tom Reynolds

Madano said the new MD role will support its aim to increase its annual revenue to £20m within the next five years.

Reynolds will be responsible for developing and leading strategic programmes focused on operational change, new business, client service and talent development.

Madano is owned by AVENIR GLOBAL, the Canadian holding company that includes Hanover and AXON in its network. This latest senior appointment follows the recent promotion of Michael Evans to the role of president and managing partner of both AVNIR GLOBAL’s healthcare comms agency, Cherry, and Madano.

Reynolds, who will report directly to Evans, said: “I absolutely loved the time I spent at Madano earlier in my career, and after five years away, now feels like the right time to be ‘boomeranging’ back. Taking on this new role presents an exciting challenge, and a unique opportunity to bring fresh thinking to a business I already know well. It feels great to be back, and I’m looking forward to working with many familiar faces as well new ones.”

Evans added: “Tom’s return is a testament to the enduring relationships and culture we foster here at Madano. In this new role, Tom will be instrumental in spearheading key initiatives to drive change as our business continues to grow, create new business opportunities and improve client service.

“His experience and skill set will be invaluable as we continue to nurture and develop the incredible talent that forms the backbone of Madano’s sustained growth. Welcome back, Tom.”

About Madano
​​​​​​​Madano is committed to building a better world through intelligent and creative communications supported by in-depth insights. We work with clients who are shaping the future through science, technology, and engineering, helping them tell their story, make the right connections, change attitudes, and influence behaviours. We use our insights and creative capabilities to deliver evidence-based strategies and compelling outcomes.

We enable individuals and organisations to make informed decisions on the issues that matter—adding value and driving businesses forward. Established in 2004, Madano is an AVENIR GLOBAL company.

AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. A global powerhouse of specialist communications firms, AVENIR GLOBAL has 1,000 staff and offices in 23 locations across Canada, the U.S., Europe and the Middle East, and ranks among the top 25 largest communication firms in the world.

In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, and Time & Space, a leading insights, media strategy, and execution agency. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith and the food and nutrition experts at FoodMinds. In Europe, AVENIR GLOBAL owns the London-based strategic communications consultancy Madano and Hanover, one of the leading strategic communications and public affairs consultancies in Europe and the Middle East, with offices in London, Brussels, Dublin, Dubai, Abu Dhabi, and Riyadh. The AVENIR GLOBAL network also includes healthcare specialists AXON, with offices in Toronto, the U.S., the U.K. and Europe and healthcare creative agency Cherry, based in London.