Karen White expands her role with NATIONAL to bolster Firm’s crisis and cybersecurity communication offerings

NATIONAL is pleased to announce Karen White’s expanded role at NATIONAL Public Relations as Senior Vice-President, Crisis and Issues Management, with a mandate to bolster the Firm’s crisis and cybersecurity communications offerings, coast-to-coast.

With more than two decades of experience in communications, Karen provides executive counsel and strategic advice to a wide range of organizations as they navigate complex challenges. Specializing in strategic communications and cyber incident response planning, crisis communications, reputation and issues management, and stakeholder, government and media relations, Karen’s expanded role positions the Firm for further growth in these highly in-demand service areas.

Karen White

“From supporting on complex cyber incident response efforts following disruptive cyber-attacks in the health care system, to counseling on communications following recent ransomware attacks on national retail chains with impacts to business operations and privacy breach of employee and customer information, Karen’s expertise is extremely sought-after in this changing digital climate, as all companies navigate the evolving threat landscape,” said Brian Pearl, Managing Partner of NATIONAL‘s Toronto office. “Karen will deliver the counsel our clients need to remain prepared and protected, should they fall victim to crisis, while also enabling us to bolster our service offerings in Toronto and across the country.”

In addition to her expertise in the cybersecurity realm, Karen has led communications efforts and engagement strategies tied to advancing complex and high profile regulatory, policy and public affairs files. As a trusted partner, Karen also supports clients with managing workplace harassment or assault issues, product recalls, human rights topics, leadership transitions, and change management strategies. Karen is a sought-after speaker and trainer, who prides herself on working collaboratively to build effective reputation and brand strategies.

Karen is both public engagement and crisis management certified, leveraging her International Association of Public Participation (IAP2) and Incident Command System (ICS) certifications to provide crisis communications counsel to organizations. Karen is past Board Chair of the Maritimes Energy Association and was a Board Director with Net Zero Atlantic. Karen is currently on the Board of Directors for Quest Canada, where she is Chair of the Governance Committee.

About NATIONAL Public Relations
NATIONAL Public Relations provides creative communications solutions that move people in thought and actions. We bring together a team of 300 seasoned professionals, who are committed to helping organizations of all sizes and in all sectors understand their challenges and opportunities and solve the issues they are facing. For 47 years, NATIONAL has been at the center of issues and industries that matter, leading change for today and tomorrow.

NATIONAL is Canada’s leading public relations firm, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. Its network includes Time & Space, a leader in media strategy, data analysis, planning and execution.

NATIONAL Public Relations is an AVENIR GLOBAL company, the largest Canadian-owned global communications firm, ranked among the 20 largest in the world with offices in 22 locations across Canada, the U.S., Europe and the Middle East. For more information about NATIONAL, please visit our website or follow us on LinkedIn and X.