Martin Daraiche has been president of the Firm’s Canadian operations since 2019. He joined NATIONAL Public Relations in 2008, later becoming a partner (2012), then managing partner of the Quebec City office (2017). From public affairs to issues and crisis management, Martin is renowned for his strategic vision and his exceptional ability to develop trust with clients, team members and all stakeholders involved in a project. A lawyer by trade and registered with the Quebec Bar since 2004, Martin holds a law degree from the University of Sherbrooke. Before joining NATIONAL, he was a political advisor for various ministries in the province of Quebec, as well as public and legal affairs advisor for the Premier of Quebec. Martin served on the board of directors of The Arthritis Society until 2019 and was a select member of the Governor General’s Canadian Leadership Conference in 2012.