Kevin brings clarity to the complex. As Managing Partner at NATIONAL, he is focused on leading integrated teams to solve pressing challenges in the evolving communications landscape. He specializes in strategy, communications, and advocacy, and can be credited for leading transformational campaigns for clients across North America. He shares accountability leading the Atlantic Canadian region for NATIONAL and AVENIR GLOBAL’s corporate strategy on research, insights, and strategic planning. Kevin’s work encompasses both public and private sectors. His specialty areas include digital advocacy and strategy, earning social license, reputation management and recovery, investment and talent attraction, and strategic planning and facilitation. Kevin’s sector specific work over a 20-year period spans everything from energy, major infrastructure, and healthcare to consumer, B2B, financial services, and post-secondary. As a respected leader in digital innovation, he has guided organizations in defining value proposition, brand narrative, path to conversion, insights, organizational change, and issues management. Prior to joining NATIONAL, Kevin built a reputation as a strong leader through experience in roles at Grassroots Enterprise, a digital advocacy firm based in Washington D.C., and as SVP at Edelman Public Relations. Through his career path from developer to technologist, technologist to strategist, and strategist to lead counsel, he offers an exceptional perspective to organizations facing or driving change and opportunity.
Michael Evans featured in PRWeek UK’s PowerBook 2023