Amanda Munroe

Senior Vice-President and Group Lead

SHIFT Communications

Amanda Munroe
Amanda brings over 20 years of experience in driving innovative PR programs to her role as Group Lead of SHIFT. In addition to growing and optimizing SHIFT’s team to do amazing work, she provides clients strategic and creative leadership, working side-by-side with executive management teams to build communications programs that deliver real business impact. She takes a solutions-oriented approach, pulling from her extensive experience working across the B2B technology landscape, from startups to global brands across sectors including workplace technology, IT security, robotics, virtual reality, artificial intelligence, cloud, customer engagement/experience, Internet of Things, and data analytics. She prides herself on giving honest counsel and taking a big-picture view to elevate her clients’ brand positioning.

Our Leadership Team

Royal Poulin

Royal Poulin

Executive Vice-President and Chief Financial Officer

Ralph Sutton

Ralph Sutton

President, AXON, and International Managing Partner

Martin Daraiche

Martin Daraiche

President and Managing Partner (Montreal office)

NATIONAL Public Relations

Julie-Anne Vien

Julie-Anne Vien

Managing Partner

NATIONAL Public Relations (Quebec City office)

Kevin McCann

Kevin McCann

Managing Partner

NATIONAL Public Relations (Atlantic offices)

Mark Seland

Mark Seland

Managing Partner

NATIONAL Public Relations (Western Canada offices)

Brian Pearl

Brian Pearl

Managing Partner

NATIONAL Public Relations (Toronto office)

Alan Dunton

Alan Dunton

Managing Director and Group Lead

SHIFT Communications

Sarah Young

Sarah Young

Partner and Senior Counsel

NATIONAL Public Relations (Atlantic offices)