Public Relations Society of America (PRSA), the nation’s leading professional organization serving the communications community, held a virtual Silver Anvil Ceremony, where communications professionals throughout the industry were recognized with 67 Silver Anvil Awards. Padilla and FoodMinds – its division focused on food and nutrition affairs, consulting and communications – won a Silver Anvil award for its work with the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.
The campaign – An Immersive Virtual Experience on Beef’s Role in Early Childhood Nutrition – took top honors in the Event and Observances > 7 or Fewer Days > Associations category.
- For the first time, the 2020 Dietary Guidelines for Americans (DGA) provide guidance for infants and toddlers from birth to 24 months of age. A growing body of science illustrates the beneficial role of beef’s nutrients for physical and cognitive development in the early years. The Eating in the Early Years E-Vent was an immersive virtual experience that gathered researchers and health professionals to review and discuss the current state of the science surrounding nutrition recommendations for this age group, unpack what and how to feed infants and toddlers, and determine ways to inspire behavior change to improve nutrition outcomes.
The Silver Anvil Award, symbolizing the forging of public opinion, recognizes the best public relations campaigns of the year and the highest standards of performance for the profession. View the complete list of the 2021 Silver Anvil results at PRSA.org.
The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. With nearly 30,000 members, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, and on nearly 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA). For more information, please visit PRSA.org.
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Avocados From Mexico, Blue Cross and Blue Shield of Minnesota, Cargill Animal Nutrition, Dole Food Company, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur and the U.S. Highbush Blueberry Council. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.