The Public Relations Society of America-New York Chapter (PRSA-NY) recognized Padilla and its FoodMinds division – along with client Produce for Better Health (PBH) – with a 2020 Big Apple Award.
The campaign, “A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives,” won the Integrated Communications – Government, Associations and Nonprofit Organizations category.
PBH is the only national, nonprofit organization dedicated to helping consumers live happier, healthier lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.
For the first time in its 33-year history, the Big Apple Awards were held as a virtual experience from Saturday, September 26 – Thursday, October 1, 2020. For a complete list of 2020 Big Apple Award winners and honorable mentions, visit PRSANY.org.
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Avocados From Mexico, Blue Cross and Blue Shield of Minnesota, Cargill Animal Nutrition, Dole Food Company, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur and the U.S. Highbush Blueberry Council. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.