The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new partnership with Padilla, an integrated marketing firm headquartered in Minneapolis with offices in New York, Chicago, Richmond, Washington, D.C., and San Francisco. Padilla will be responsible for leading an ambitious project intended to build upon NYWGF’s recent rebrand and expand the presence of New York wines globally.
The new Boldly, NY. brand, launched in 2019, reflects the industry’s growth, NYWGF’s approach, and its emerging status among other leading wine regions. The NYWGF/ Padilla partnership is focused on creating a brand launch plan and long-term marketing strategy designed to support this new identity and category positioning.
“NYWGF’s partnership with Padilla seeks to put a fine point on messaging about New York wines, both domestically and internationally. This multi-faceted project will identify our most important audiences, capture the unique stories that span our diverse wine growing regions, and will relaunch New York Wines to trade and consumers through a 2-year integrated marketing campaign. Our efforts will ultimately bolster brand recognition for New York wines on a global stage,” said Sam Filler, Executive Director of NYWGF.
The Padilla-led initiative will include a two-pronged approach to attract both trade and consumers, designed to raise awareness about the Boldly, NY. brand and herald the diversity and excellence of New York wine regions and wineries.
“We’re thrilled to help The New York Wine & Grape Foundation build, grow and protect its brand domestically and globally,” said Matt Kucharski, Padilla president. “We look forward to applying our deep wine expertise to inspire NYWGF’s key audiences to embrace this open minded and progressive wine region.”
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Padilla’s Food + Beverage Practice is ranked as the third-largest in the country among independently owned or operated agencies. The agency’s unique in-house resources include The Cookery culinary studio in New York. Clients include the Almond Board of California, Nestlé, Prosciutto di Parma, Ribera del Duero and Rueda wines, the trū® Shrimp company and Virginia Wine. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
About The New York Wine & Grape Foundation
The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy. We endeavor to ensure that New York State is recognized as the world’s premier region for cool and cold climate viticulture. Learn more at www.newyorkwines.org.