Last night, the Canadian Public Relations Society (CPRS) Toronto chapter celebrated Toronto’s most talented and innovative public relations and communications practitioners at the annual Achieving Communications Excellence (ACE) Awards Ceremony. Taking place virtually this year, the awards showcased outstanding work in the practice of public relations, receiving 147 high-caliber submissions from a variety of agencies, corporations, individuals and not-for-profits in the Greater Toronto Area.
NATIONAL Public Relations won a Silver award in the Media Relations, Best Use of (Over $50,000) category for the Unither – A Breath in the Sky campaign.
NATIONAL was brought into the project to develop and execute a strategic approach around the announcement of this world-first, including a thoughtful risk management communications plan, a narrative and media relations program, social media and creative asset development, and executive counsel. This was a complex communications program, but it was aided by having an engaging and truly innovative client who wanted to turn “moonshots into earthshots,” pushing the bounds of medicine and drone aviation technology to do something the world had never seen, and to benefit a real person waiting for an organ transplant.
To learn more, read the Unither case study in the Portfolio section.
“I would like to give a big congratulations to the many winners and finalists at this year’s ACE Awards,” said Nancy MacMillan, President, CPRS Toronto Chapter. “The ACE Awards is one of CPRS Toronto’s most exciting nights of the year, and it was a great honour to be surrounded by an incredible group of inspiring practitioners.”
Founded in 1948, the Canadian Public Relations Society (CPRS) Toronto Local Society is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 13 local societies, CPRS’ mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.
NATIONAL Public Relations provides creative communications solutions that move people in thought and actions. We bring together a team of 300 seasoned professionals, who are committed to helping organizations of all sizes and in all sectors understand their challenges and opportunities and solve the issues they are facing. For 45 years, NATIONAL has been at the centre of issues and industries that matter, leading change for today and tomorrow.