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NATIONAL Atlantic: Exceptional leadership in communications

NATIONAL is proud to be doing work that continues to put the Firm at the centre of issues and industries that matter, leading change for today and tomorrow and making impact across the country and around the globe.

NATIONAL’s leadership roles in the network and in the communities in which it operates continue to evolve. Sarah Young will be taking on a new role as Chief Engagement Officer for the Mass Casualty Commission. Sarah will continue to act as a partner and senior counsel at NATIONAL, and she will remain a member of AVENIR GLOBAL’s board of directors.

Kevin McCann has accepted the role of managing partner of NATIONAL Atlantic. He will also be a member of AVENIR GLOBAL’s board.

Martin Daraiche, president of NATIONAL Public Relations, comments: “Our people are part of their communities in Atlantic and across Canada. They maintain longstanding relationships with clients, do meaningful work to help organizations expand and navigate challenges, and grow into strong leaders. Kevin and Sarah are great examples of that, and it makes me proud and confident for the future.”

Throughout his ten years at NATIONAL as Partner, Kevin has worked with clients in public and private sectors. Specializing in strategy, communications and advocacy, he led transformational campaigns for many clients across North America. Along with leading a team in Atlantic Canada, he has been instrumental in AVENIR GLOBAL’s corporate strategy on research, insights, and strategic planning.

Kevin is a leader in the community, having served as a board member with the YMCA Greater Halifax-Dartmouth and the Dalhousie University Advisory Council.

NATIONAL commends both of these tremendous leaders.

About NATIONAL Public Relations

NATIONAL Public Relations connects clients to the people who matter most; delivering the right message, at the right time. Grounded in research, insight and deep sector understanding, we bring together teams of discipline experts from across our network to provide creative communications solutions that move people in thought and actions. For 45 years, NATIONAL has been at the centre of issues and industries that matter, leading change for today and tomorrow.

NATIONAL is Canada’s leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. NATIONAL’s service offering also includes NATIONAL Capital Markets, the industry’s foremost investor relations and financial services communications practice. NATIONAL Public Relations is an AVENIR GLOBAL company, among the top 15 largest communication firms in the world with offices in 23 locations across Canada, the U.S., Europe and the Middle East, and part of RES PUBLICA Consulting Group. NATIONAL is affiliated internationally with public relations firm BCW, a WPP company.

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