Martin Daraiche becomes President of NATIONAL Public Relations

Julie-Anne Vien appointed Managing Partner of the Quebec City office

Andrew Molson, Chairman of the Board of AVENIR GLOBAL and Jean-Pierre Vasseur, President and CEO, are pleased to announce the appointments of Martin Daraiche as President of NATIONAL Public Relations and of Julie-Anne Vien as Managing Partner of its Quebec City office.

A lawyer by training, Martin Daraiche joined NATIONAL in 2008. He has been Managing Partner of the Quebec City office since 2017. A tireless worker invested in the success of his clients and of the Firm, Martin will be taking on the management of NATIONAL’s operations across Canada, including that of its nine offices from coast to coast, in addition to continuing to fulfill his role as senior advisor to his clients. Martin will be based in the Firm’s Montreal office.

“Martin is an experienced advisor capable of providing senior level strategic advice to a wide range of clients, a leader who personifies the Firm’s values, a manager bestowed with a knack for business development, and a respected and inspiring colleague. His leadership and attributes clearly place him in the footsteps of our Founding Chairman, Luc Beauregard. Today, we are entrusting him with new responsibilities custom tailored to his talent and skills,” said Jean-Pierre Vasseur, President and CEO of AVENIR GLOBAL.

Quebec City office leadership

The Firm’s management is entrusting the leadership of the Quebec City office to one of its young leaders, Julie-Anne Vien. As Managing Partner, and drawing on her 15 years of experience in public affairs, Julie-Anne will ensure continued growth for the office, widening its service offering and renewing its public relations practice with her own vision, energy and contagious passion for the PR profession. She is surrounded by an experienced team that includes her longtime mentor, Luc Ouellet.

“Julie-Anne’s impressive career path and progression since joining NATIONAL reflect her wealth of expertise and her capacity to create value for her clients and for the Firm. A trusted advisor, multidisciplinary strategist and thoughtful manager, she will rise to the challenge in an office already known for its good performance,” added Jean-Pierre Vasseur.

“Both of these exceptional managers are under 40 years old, and they have the passion, the talent and the depth to succeed. Along with an entire pool of brilliant advisors who help shape NATIONAL’s enviable reputation every day, they are the future of our profession,” concluded Andrew Molson.

These announcements build on a series of strategic acquisitions and continued growth that have enabled AVENIR GLOBAL, NATIONAL’s holding company, to place itself among the top 15 largest communication firms in the world.



NATIONAL Public Relations connects clients to the people who matter most; delivering the right message, at the right time. Grounded in research, insight and deep sector understanding, we bring together teams of discipline experts from across our network to provide creative communications solutions that move people in thought and actions. For over 40 years, NATIONAL has been at the centre of issues and industries that matter, leading change for today and tomorrow.

NATIONAL is Canada’s leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint

John, Halifax and St. John’s. NATIONAL’s service offering also includes NATIONAL Equicom, the industry’s foremost investor relations and financial services communications practice. NATIONAL Public Relations is an AVENIR GLOBAL company, the 26th most important public relations firm in the world with 17 offices across Canada, the U.S. and Europe, and part of RES PUBLICA Consulting Group. NATIONAL is affiliated internationally with public relations firm Burson‐Marsteller, a WPP company. For more information about NATIONAL, please visit our website or you can follow us on Twitter.