Joe Smith wins six Transform Awards North America


Joe Smith, the brand consultancy of Padilla, earned Gold, Silver and Highly Commended honors at the 2022 Transform Awards North America in New York.


Joe Smith was recognized for its work in the following categories:

Best brand evolution (corporate) – Winnebago Industries
Best employer brand – Saputo

Best use of packaging – Merrie Mill Farm and Vineyard
Best visual identity from the engineering and manufacturing sector – WESCO International
Best visual identity from the sports and leisure sector – Winnebago Industries

Highly Commended
Best corporate rebrand following a merger or acquisition – WESCO International

In its eighth year, the Transform Awards North America recognizes excellence and best practices in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

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