AVENIR GLOBAL honours exceptional contributions through its 2021 Achievement Awards program

AVENIR GLOBAL is proud to announce the winners of the Firm’s 2021 Achievement Awards.

Every year, AVENIR GLOBAL presents these awards to employees who, through their exceptional contributions, reinforced the Firm’s values and vision and promoted its growth and leadership position in the industry.

Among 155 nominations submitted by colleagues, 86 laureates were selected this year for their accomplishments in seven categories. The awards were presented during local virtual ceremonies for each of our offices.

In addition to the winners in local categories, AVENIR GLOBAL also presented global recognition awards to Josh Norton, Senior Vice-President at NATIONAL Toronto, and Jeff Wilson, Vice-President, Workplace Culture and Chief of Staff at Padilla.

2021 AVENIR GLOBAL Way Award: Josh Norton (NATIONAL Toronto)

The AVENIR GLOBAL Way Award is presented to the employee who best represents the Firm’s values and embodies our brand by applying bold thinking to solve challenges and establishing trusted relationships with clients and partners.

In a year of unprecedented challenges, Josh has been a stabilizing force for his team and his clients. He has demonstrated grit and determination, showing up every day ready to challenge the status quo and rallying his colleagues to do the same. Clients continue to come to him for his strategic thinking and the commitment to quality he applies to all his work.

Josh, who just celebrated his 10th anniversary with the Firm, is also a steadfast champion for the members of his team. He looks after their development, and many of them have been able to progress under his leadership.

2021 Luc Beauregard Award: Jeff Wilson (Padilla)

The Luc Beauregard Award, dedicated to the memory of our founder, is presented to one of the AVENIR GLOBAL Achievement Awards winners whose stellar nomination and strong performance during the year truly stood out among all local laureates.


After serving as leader of Padilla’s Business Development and Marketing department for many years, Jeff transitioned to the role of vice-president, Workplace Culture and Chief of Staff, with responsibility for helping the agency live its values, execute on its long-term strategy and make meaningful progress on Diversity, Equity and Inclusion. The latter has made Padilla a finalist in PRWeek’s annual awards in the DE&I Transformation category.


Jeff’s contributions extend into the AVENIR GLOBAL network, where he is a key member of the Diversity & Inclusion Council. He is also a member of the Public Relations Society of America (PRSA) National Board and was most recently honoured by with the creation of the Jeff Wilson Scholarship of Excellence—established by PRSA Richmond to recognize Jeff’s contributions to the field.