AVENIR GLOBAL brings together four leading brands in new state-of-the-art space at Riverside House, London

AVENIR GLOBAL, the holding company behind leading communications firms AXON, Cherry, Hanover and Madano, has today announced it is bringing together all its U.K. brands in a new state-of-the-art office at Riverside House, located at the heart of the vibrant Bankside area in London.

The move is part of AVENIR GLOBAL’s long-term plan to build a global powerhouse of specialist communications firms delivering outstanding value to clients. AVENIR GLOBAL is one of the largest communications consultancies in London, with over 350 people across the brands. The move provides a perfect opportunity to expand the overall office footprint of the group to accommodate growth and offer employees and clients varied workspaces.

“We believe strongly in the role of the office as a place to collaborate, share experience and learn from each other. Bringing all our people together into one location, supported by the latest technology, will help us create a home in which each brand can thrive, maintaining its own distinct culture, whilst having the opportunity to partner with the other brands where that adds value to our clients. The space also allows us to plan for future growth” said Ralph Sutton, International Managing Partner, AVENIR GLOBAL.

The move was planned before the COVID-19 pandemic, but the timing uniquely offered teams the chance to contribute to what the ideal workspace of the future should look like. A design focused on maximum flexibility and easy hybrid working for people who will be splitting their time between the office, home and client locations was paramount. Sustainability was also a key priority at the heart of every stage of the build and design process and reflected in the use of environmentally responsible suppliers and low impact resources throughout. The resulting space is made up of a wide range of formal meeting rooms, informal collaboration spaces and creative zones supported by the latest AV and technology to make interaction as smooth as possible between people in the room and elsewhere.

“We worked with our architect, Gensler, to consult extensively with our people at AXON, Cherry, Hanover and Madano throughout this process and we are delighted that the end product is a workspace that reflects our values as a Firm and that will ensure people feel connected from any part of the world,” said Sutton.

The space opens officially on May 17th and all necessary steps are being taken to ensure COVID security. For now, that means operating at a reduced capacity and employees need to book a space in advance, but there has been a very positive uptake so far from people wanting to return to the office.


AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. A global powerhouse of specialist communications firms, AVENIR GLOBAL has 1,000 staff and offices in 23 locations across Canada, the U.S., Europe and the Middle East, and ranks among the top 15 largest communication firms in the world.

In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, which includes NATIONAL Capital Markets, the industry’s foremost investor relations and financial services practice. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. In Europe, AVENIR GLOBAL owns London-based strategic communications consultancy Madano and Hanover, one of the EMEA’s leading strategic communications and public affairs consultancies, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi. Hanover Group also includes creative communications agency The Playbook, and the brand and culture consultancy Multiple. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in Toronto, the U.S, the U.K. and Europe, and healthcare creative agency Cherry, based in London.
AVENIR GLOBAL is owned by RES PUBLICA Consulting Group.

About AXON

At AXON, we simplify complex information to improve outcomes in healthcare, bringing together the right people with the right expertise to provide our clients with integrated, multichannel communications solutions. As an agency, we are passionate about healthcare communications and combine a personal touch with professionalism. Our expertise includes medical communications, public relations, clinical trial services and real-world evidence communications for pharmaceutical, biotech, medical device, animal health and functional food companies. AXON has an international reach, with offices in London, New York, Toronto, Copenhagen and Brighton, and a worldwide affiliate network. Established in 2002, AXON is an AVENIR GLOBAL company.

About Cherry

Cherry is an award-winning full-service creative healthcare agency that grows brands and careers. Based in London and New York, Cherry specialises in strategic, brand and digital healthcare communications. Our experience spans secondary, primary and consumer healthcare in global, EMEA, US domestic and UK markets. The Agency has achieved double digit growth over the past five years and now employs over 120 fulltime staff. We work with a number of the top blue-chip global pharmaceutical companies including Abbott, Baxter, Biomarin, Boehringer Ingelheim, Eisai, Roche and Vifor. Established in 2005, Cherry is an AVENIR GLOBAL company.

About Hanover

Hanover is one of Europe’s leading strategic communications and public affairs consultancies, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi. Hanover Group also includes creative communications agency The Playbook, and Multiple, a brand and culture consultancy that enables technology challengers and corporate change-makers to define their purpose, fire up their people and build platforms for growth.
Hanover Group has 170 full-time employees across Europe and 2020 revenue of £22m. It has delivered consistent double-digit growth over the past five years. Hanover provides a full suite of communications services to clients in healthcare, financial services, technology, media, energy, FMCG, industrial, and sport. Its blue-chip client list includes Goldman Sachs, Airbus, Microsoft, Sky, Lilly, Lucozade Ribena Suntory, Tata Steel, Novartis, BMS, Roche, and Takeda. Hanover is an AVENIR GLOBAL company.

About Madano

Madano is an insights-driven communications consultancy that works with clients tackling the big global challenges of the 21st century. We deliver thought-provoking and robust outputs that create value for businesses and organisations through building brand awareness and managing reputations, helping clients win work and creating growth, and making change happen. We do this in complex, highly regulated sectors, primarily in technology, energy, transport, building and infrastructure, and healthcare. Established in 2004, Madano is an AVENIR GLOBAL company.

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