Rick heads up the SHIFT team across the US. A driving force in PR for 20+ years, Rick’s passion, curiosity, competitiveness and energy have helped teams and clients in virtually every business sector win worldwide. From his early days on the Web and pioneering efforts in word of mouth marketing and social media, to championing PR’s ongoing shift from imperfect art to data-driven science, Rick helps clients build brands, enhance reputations and mitigate risk by embracing and successfully navigating the ever-changing media and technology landscapes.An economist by training, marketer at heart and self-confessed news junkie, Rick is based in Boston, or wherever the business takes him from day to day.
Our Leadership Team
Andrew Molson
Chairman
Jean-Pierre Vasseur
President and Chief Executive Officer
Valérie Beauregard
Executive Vice-President
Royal Poulin
Executive Vice-President and Chief Financial Officer
