Lorèn Lailey-Irvine joined NATIONAL in November 2019 as managing partner of our Calgary office, and was appointed as managing partner of the Vancouver office in November 2020, taking responsibility of the Firm’s operations across Western Canada. With over 25 years of experience with public, private and non-profit clients, Lorèn is known as a strategic storyteller, having developed integrated reputation marketing strategies for some of Canada’s top brands including Shaw Communications, Rick Hansen Foundation, United Farmers of Alberta, Canadian Pacific Railway, Alberta Securities Commission, Tervita and the Canadian Association of Petroleum Producers. Adept at communicating strategies and value propositions effectively, she is sought after for shaping public perceptions on national projects. Through clearly and concisely crafted stories grounded in research, her work has informed audiences, changed perceptions, or inspired action across the country. Lorèn is an active volunteer and mentor and has dedicated her time to many youth organizations including Junior Achievement of Southern Alberta and PLAY Community Day Care.