John Goundry

John has over 25 years’ experience in advertising and marketing. He has held senior positions at a number of healthcare agencies in London before co-founding Cherry in 2005. This was a natural evolution of his ambition to create an agency focused on not just developing the best creative campaigns but one which genuinely understood what clients really value.As well as being the agency’s managing partner, he has a wealth of experience working across a wide range of therapy areas in the UK and EU. His expertise includes providing strategic insights, managing message development, influencing behaviour change and tactical planning for complex new product launches and revitalizing underperforming brands.In response to the opportunity that digital has created and the resulting change in client needs, John has been involved in integrating creativity, strategy and the latest technology to better connect brands with healthcare professionals and patients.