2017 Corporate Responsibility Report

The past year has been one of great progress, as we proudly unveiled our new colours with the introduction of AVENIR GLOBAL, our redefined corporate platform uniting five sister corporations: NATIONAL, NATIONAL Equicom, AXON Communications, Madano, and SHIFT Communications. And our Firm continues to grow and evolve. Throughout this, we are still guided by the values shaped by our founding chairman, Luc Beauregard (1941-2013): quality, innovation, commitment, respect, collaboration, integrity, and responsibility.

These fundamental principles are at the core of our DNA; we bring them to life through our active participation in the communities in which we work day after day. Knowing we’re committed to making a positive difference in people’s lives is what instills motivation in us to always go the extra mile.

We believe that as one of the 25 most important public relations firms in the world, it is our duty to have a positive impact, and to add our touch of colour wherever we go. That’s what we are constantly striving to do with our clients, as well as our partners.

Our 550 employees across North America and Europe are happy to have provided more than 6,000 hours of pro bono work during the year 2017. To us, this means more than simply being a good corporate citizen, it’s our way of collectively giving back to our community. In concrete terms, our commitment to the community takes many shapes.